Strategic Consultancy · Muscat, Oman

Your trusted partner in institutional excellence

Al Maarif Consultancy supports organisations to improve their institutional performance and human development, bringing reputed international experience alongside extensive local knowledge.

Our services About us
Our vision
"To be a choice house of professionals with expertise to make a positive impact."
Sectors served
Higher Education Health Services Transportation Tourism

About us

Built on partnership. Driven by results.

Al Maarif Consultancy was established to support firms in improving their institutional performance and human development across several areas, bringing along reputed international experience in addition to extensive local context knowledge.

Our philosophy is to partner closely with every client and ensure that the organisations we consult succeed through continuous collaboration, support, and follow-up. We only involve ourselves on projects where we can see them through successfully — either through our own expertise or our vast international linkages and collaborations.

Most of our affiliates have extensive practical experience and thorough underpinning knowledge. Be rest assured you have a reliable partner to work with.

Mission
To be a trusted partner in improving institutional performance and human development, partnering with both local and international expertise.
Core values
  • Professionalism
  • Trusted and ethical in our dealings
  • Quality in our approach
  • Excellence and innovative in our solutions
Location
Jabal Shams Building, Ground Floor
Muscat, Sultanate of Oman
Contact us directly

aalsawafi@almaarifoman.com
+968 98009197

What we do

Our services

A focused suite of consultancy services built around the real challenges our clients face.

Strategic Planning

End-to-end strategy development, from VMV establishment and SWOT analysis through to KPIs, operational plans, BSC, OKRs, and budget linkage.

  • VMV establishment
  • KPIs and initiatives
  • Balanced Scorecard & OKRs
  • Staff performance cascading
  • Operational plans & automation

Governance & Management

Strengthening institutional governance through policy development, organisational structure review, capacity building, and management effectiveness assessment.

  • Policies & procedures development
  • Organisational structure review
  • Risk management
  • Business continuity

Higher Education Accreditation

Comprehensive accreditation readiness support for institutional and programme accreditation, from situational assessment through to mock audit and portfolio review.

  • Situational & needs assessment
  • Mock audit preparation
  • Portfolio review and feedback
  • Schools accreditation
  • International ranking

Quality Assurance

Establishing and strengthening quality assurance systems, with gap analysis of policies and procedures and alignment to national and international standards.

  • QA system design
  • Gap analysis
  • Policies & procedures audit

Curriculum & Pedagogy

Supporting academic institutions in curriculum development, assessment methods, pedagogical approaches, student advising, and emerging technologies.

  • Curriculum development
  • Assessment methods
  • Metaverse in education
  • Student advising

Performance Management

Design and implementation of staff performance management systems that connect strategy to individual objectives, with clear accountability frameworks at every level.

  • Performance management systems
  • KPI frameworks
  • Strategy-to-staff cascading

Our work

Selected engagements

A sample of the assignments we have led for clients across higher education and professional services.

Bayan College strategic planning session
Strategic Planning Oman

Bayan College Strategic Plan 2026–2031

A participatory, multi-session strategic planning engagement with senior management and the Board — moving from an evidence-based SWOT workshop through to strategic directions, goals, and a coherent KPI execution framework built on genuine alignment and ownership.

Key activities
  • Participatory SWOT workshop with cross-institutional input
  • Strategic directions and KPI execution framework
  • Enrolment, programme performance, and competitive landscape analysis
  • BSC approach to plan implementation
UTAS IQA training programme
Quality Assurance Oman

UTAS Internal Quality Assurance Training

Al Maarif delivered the IQA Report Writing Training Programme for the University of Technology and Applied Sciences, building practical skills in preparing high-quality audit reports, analysing visit data, and identifying strengths and areas for improvement.

Key activities
  • IQA report writing skills programme
  • Audit visit data analysis training
  • Strengths and improvement identification methodology
  • International expert collaboration
Agaitha Modern Schools strategic planning
Strategic Planning Uganda

Agaitha Modern Schools Strategic Plan 2025–2027

A comprehensive strategic planning engagement spanning stakeholder consultation, environmental analysis, and a fully operational BSC-based plan — aligned with national standards and Uganda Vision 2040, involving students, staff, parents, community leaders, and the Board.

Key activities
  • VMV reaffirmation and broad stakeholder consultation
  • SWOT, TOWS, and PESTEL analysis
  • 14 strategic objectives mapped in BSC framework
  • Measurable KPIs, operational plan, and tactical action plan
GCC University Rankings dialogue
Higher Education Policy GCC

GCC University Rankings & Competitiveness Dialogue

Participation in a GCC-level policy dialogue bringing together policymakers, quality agencies, ranking bodies, and university leaders — advancing a shared view on institutional differentiation and the primacy of national accreditation frameworks over ranking metrics.

Key themes
  • Rankings as reflection, not goal, of institutional quality
  • Limits of ranking methodologies for government decision-making
  • Case for institutional differentiation and niche excellence
  • National accreditation as the primary quality reference

Our network

International partners

Al Maarif works alongside a carefully selected network of international organisations to bring global expertise to every engagement.

pm2 — Performance Measurement & Management
Co.Innovation Consulting
Global Performance Management Academy
thought LEADERS
Management Centre Europe
Gulf Conferences Ltd

Our people

The team

Our consultants combine deep domain expertise with extensive practical experience inside Oman's institutions.

AA
Dr. Abood Al-Sawafi
Founder & Principal Consultant
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Get in touch

Start a conversation

Tell us about your challenge and we will respond within two business days.

Office
Jabal Shams Building, Ground Floor
Muscat, Sultanate of Oman
Email
aalsawafi@almaarifoman.com
Phone
+968 98009197